6 - 12 months before exhibition
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Set up finance plan
Reserve stand place at the exhibition society.
Reservation of hotel rooms.
Contact ABC-Messe GmbH
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4 months before exhibition
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| Define exhibition targets |
 |
- Promotion of image
- Public relations
- Acquisition of new customers
- Direct sales
- Observation of market and competition
- Motivation of employees |
| Define the main focus |
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- Statements
- Products
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Discuss concept of booth
with ABC-Messe GmbH |
|
- open or closed
- focus on products or communication
- service possibilities
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Placing of order at ABC-Messe GmbH
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3 months before exhibition
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Reserve hotel rooms (at large exhibitions up to one year in advance)
Planning of advertising material, graphics, poster.
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| Planning of actions at exhibition |
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- Product demonstrations
- Seminars and lectures
- Press conference
- Supporting programs for guests
- Program for employees
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Naming of exhibition staff
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2 months before exhibition
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Organize brochures and exponates
|
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1 month before exhibition
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| Send out invitations |
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- Customers
- Business partners
- Press
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| Documentation for staff |
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- Training material
- Exhibition foldersmappen
- Name labels
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Shortly before exhibition
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| Briefing of booth staff |
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- Points of focus
- Argumentation
- Practice
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During the exhibition
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Performation of exhibition actions Daily evaluation of contacts
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After the exhibition
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| Follow up of contacts |
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- Written
- by telephone
- by visits
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| Control of success |
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- Number of visitors
- Visitor comments
- Direct business volume
- Volume of offers
- Business volume after the exhibition
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| Your resumé |
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- Improvements and optimization planning of the next exhibition |
Debriefing with ABC-Messe GmbH
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| ^ Top |
